Articles

Ops and finance for resellers who are past the “how to start” videos. Grouped by the part of the business it fixes.

Platforms

When to Fire eBay — The Platform-Cut Math at $20k/mo GMV

For some category profiles, eBay is no longer the best platform. The blended take rate math across categories, with seller profiles for whom eBay is the wrong default.

10 min read

Operations

Returns Are a Margin Killer — Here's the Math on a Refurbish-vs-Refund Policy

Return rate by platform varies 3-15%. Most operators don't price it into listing margin. The full cost-of-return calculation, plus the threshold where refurbish-and-relist beats refund.

8 min read

Cashflow

Everyone Publishes Revenue, Nobody Publishes Profit: The State of Reseller Numbers in 2026

I went looking for every reseller publicly reporting business numbers in 2026 and graded what I found. Revenue is everywhere. A real P&L is nowhere.

9 min read

$100k in Sales Is Not $100k in Income — The Reseller's Income Truth Table

A worked truth table for $100k, $250k, and $500k/year resellers showing what actually lands in the operator's bank account after costs, fees, taxes, and reinvestment.

11 min read

Pricing

What Poshmark Actually Takes: Calculating Your Real Margin

Yes, Poshmark takes a percentage — but its 'earnings' number hides six more costs every seller eats. The real margin formula, with a worked example: $38.40 reported, $25 real.

8 min read

Pricing for Profit, Not Pricing for Comps

Comping tells you what an item can sell for, not what it should earn your business. A pricing framework that starts from your required margin.

9 min read