For established resellers
The finance desk your reselling business is missing.
Pricing for real margin, tax, cashflow, scaling decisions, platform economics, tool ROI — for the people running eBay, Amazon, Poshmark, Mercari, Whatnot, or Etsy as an actual business. The stuff dashboards don't tell you.
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Latest
When to Fire eBay — The Platform-Cut Math at $20k/mo GMV
For some category profiles, eBay is no longer the best platform. The blended take rate math across categories, with seller profiles for whom eBay is the wrong default.
Returns Are a Margin Killer — Here's the Math on a Refurbish-vs-Refund Policy
Return rate by platform varies 3-15%. Most operators don't price it into listing margin. The full cost-of-return calculation, plus the threshold where refurbish-and-relist beats refund.
Everyone Publishes Revenue, Nobody Publishes Profit: The State of Reseller Numbers in 2026
I went looking for every reseller publicly reporting business numbers in 2026 and graded what I found. Revenue is everywhere. A real P&L is nowhere.
$100k in Sales Is Not $100k in Income — The Reseller's Income Truth Table
A worked truth table for $100k, $250k, and $500k/year resellers showing what actually lands in the operator's bank account after costs, fees, taxes, and reinvestment.
What Poshmark Actually Takes: Calculating Your Real Margin
Yes, Poshmark takes a percentage — but its 'earnings' number hides six more costs every seller eats. The real margin formula, with a worked example: $38.40 reported, $25 real.
Pricing for Profit, Not Pricing for Comps
Comping tells you what an item can sell for, not what it should earn your business. A pricing framework that starts from your required margin.