For established resellers
The finance desk your reselling business is missing.
Pricing for real margin, tax, cashflow, scaling decisions, platform economics, tool ROI — for the people running eBay, Amazon, Poshmark, Mercari, Whatnot, or Etsy as an actual business. The stuff dashboards don't tell you.
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Latest
When to Fire eBay: Platform Math at $20k/Month
When eBay stops being the best platform: blended take-rate math by category and the seller profiles that should move volume elsewhere.
Returns Are a Margin Killer — Here's the Math on a Refurbish-vs-Refund Policy
Return rate by platform varies 3-15%. Most operators don't price it into listing margin. The full cost-of-return calculation, plus the threshold where refurbish-and-relist beats refund.
Everyone Publishes Revenue, Nobody Publishes Profit: The State of Reseller Numbers in 2026
I went looking for every reseller publicly reporting business numbers in 2026 and graded what I found. Revenue is everywhere. A real P&L is nowhere.
$100k in Sales Is Not $100k in Income — The Reseller's Income Truth Table
A worked truth table for $100k, $250k, and $500k/year resellers showing what actually lands in the operator's bank account after costs, fees, taxes, and reinvestment.
What Poshmark Actually Takes: Calculating Your Real Margin
Yes, Poshmark takes a percentage — but its 'earnings' number hides six more costs every seller eats. The real margin formula, with a worked example: $38.40 reported, $25 real.
Pricing for Profit, Not Pricing for Comps
Comping tells you what an item can sell for, not what it should earn your business. A pricing framework that starts from your required margin.