About Reseller CFO

Ledger notebook, label printer, and measuring tape on a desk

Reseller CFO is a publication for established resellers — the people running their eBay, Amazon, Poshmark, Mercari, Whatnot, Etsy, or multi-platform business as an actual business. We cover the operations and finance side: pricing for real margin, tax, cashflow, scaling decisions, platform economics, tool ROI.

We don't cover how to start reselling. There are 50,000 YouTube videos for that. We cover what happens after you're already in.

Edited by Stockturn. Reach out at editor@resellercfo.com.

What you can expect

Specific numbers, named tools, honest tradeoffs. No fluff.
1–3 articles a week, plus a weekly email with the latest.
Affiliate links, when present, are disclosed in-line and only for tools we'd recommend anyway.
No individualized financial, tax, or legal advice — we're a publication, not an advisory service.

Join the list

One email a week on the ops-and-finance side of reselling.